Search Engine Optimization for MSN and Google

 

search engine optimization

 

There are many articles written on how to properly optimize your MSN pages for the Google index. I tend to speaking from experience as MSN is the search engine. Tons of helpful articles and books have been written on how to properly optimize you MSN pages.

That has opened the eyes of other webmasters to the fact that there really are secrets to optimizing your MSN pages. Many of these articles and books are geared at optimizing for Google rather than MSN. There are however some very important differences between the two search engines.

First of all, MSN is a sub-domain of the famous search engine, and the domains areDirectory.msn.com and OpenDirectory.msn.com, which are two of the top-ranking sites on the web.

The confusing part is that Google also speaks approval of other important directories. Directories that are relevant to a web site’s purpose and content are directories that are crawled by the Google bot, and any links that are caught by the Google bot as it searches for new links are calculated in importance. For example, important SEO forums is a well-ranked site on Google, and you had a link to it in your signature on a forum, Google will take that as a very relevant link, because any important forum must be linked to the web site main web page.

In addition, there are important factors outside of the web site that are searched by the Google bot. A big one is external links. The more external links you have to your website, the more important your web site will appear to the Google bot. Furthermore, Google also looks at the text in the link pointing to your site. This adds even more importance to the site that you are linked to. Therefore, if you are linked to a big well-ranked website, and you have the anchor text read “Please Click Here (link)”, then that is viewed by Google as even more important than a link to a smaller site with the same keywords.

Text in the title tag

Text in the title tag is the most important on-page factor for search engine optimization. This is the tag that is used by the search engines to display the title of the website in the listing. It is the first factor that the Google bot uses for searching and deciding where to place the title. An ideal title would be around 50 – 60 characters in length. To be competitive, you would need to include some of your keywords in the title, but keep it short and attractive to the reader. The most important keywords should be at the start of the title. If possible, use keywords in the middle of the title, and then a separate list of keywords at the end. Break your title up with bullets, and make sure you use some punctuation. Since each page of your web site will have its own title tag, use separate keywords for each page. Do not make your title tag too long. Make it an attractive headline to pull in your readers.

Your web site has to have enough content to interest the search engine spiders. Search engines keep track of how much content a website has, and it assumes that if a site has more content, it is more valuable and rising in the listings. You must have more than enough content on each page to convince the search engine that your site is an authority on the topic. Don’t publish large volumes of content all in one go. Search engine spiders are looking for the new and fresh content to establish a site’s credibility. If they see a site that is publishing new content all the time, then the spiders are going to ignore it until they go back and re-index it. The happier the spiders are with your site, the higher the ranking you will get.

You must have your keyword phrases on your web pages for SEO learning. This is more difficult. You must have specific keywords on each web page. By this, I mean that there are specific words and phrases that describe your product or service that should be found on each page of your site. Each page should be optimized for a different keyword phrase. That makes search engine optimization easier, because you are not fighting against the search engine. On the contrary, you are helping it by driving traffic to your site by specific keyword phrases.

You must have content on your site related to your keywords. Search engines do not like traditional ‘fluff’ content. Instead, they are looking for well written, keyword rich content to bring back to the search engine. Instead, you have to take the easy route and provide content that will keep the search engine spiders busy. This will give your site the best chance of being indexed and listed.